Online piracy of high-priced video content is on the rise, as streaming services take centre stage in the media and entertainment landscape. Because unscrupulous actors leak high-priced media for the sole purpose of recouping lost income, the film and television industries are threatened.
In today’s media landscape, most pre-release content must go through multiple steps of editing, reviews, localization, etc., with a high danger of content leakage at each stage. It is possible for premium content to be unlawfully disseminated even after it has been delivered to the end user in order to make additional revenue.
With material being so vulnerable, it necessitates the use of strong security measures to guard against threats. Because of this, the majority of content providers employ a multi-layered security strategy that protects the full value chain of their products. DRM protected content can be used for secure delivery, but technologies like forensic watermarking and anti-capture technology hinder piracy from the end user’s device.
As a result, there is a burgeoning market for sports-related content. Due to the high income potential of sports programming, broadcasters have turned to piracy as a means of increasing their own bottom lines. Only when they’re life-altering can sporting events be truly valuable. As a result, preventing unauthorised live streaming is of the utmost importance. The broadcaster’s logo has also been removed by pirates. When leaked content has been obfuscated, the source must be identified by a watermark that is unique and sturdy enough to decipher. Fast detection and removal of unauthorised content are a must for all studios.
When it comes to this, the use of just-in-time video watermarking is key. On the fly, the watermark can be incorporated into the material. This allows live content broadcasters ensure that any illegal conduct is promptly detected, and the source of leakage can be discovered within one to two minutes. It’s also possible to transfer the integration point for watermarking to a just-in-time packager utilised by operators and broadcasters. What this means is that the encoder used by them can remain the same while there is no additional CDN storage fees.
Watermarking approaches based on demand head-end processing are combined with a quick detection time in the just-in-time option, giving providers the best of both worlds. Once this is in place, the content, money, and broadcasting rights may all be safeguarded using a sophisticated piracy control system.
Like IPTV watermark embedding technology, embedded watermarks at the set-top box level also need to be stored in a database for analysis. Watermarking technology captures invisible data from pirated copies of premium content and compares it to a database when the content owner detects it. In order for the pirated content owner to get in touch with the person whose set-top box the content originated, a successful match must be made. which is used to protect the copyright or ownership of the content. It is important that the copyright message remains intact during any and all stages of the video frame’s lifespan, regardless of whether it is resized, recoded, copied, or otherwise distributed. An unprotected watermark cannot be referred to as reliable.